Apple Search Ads ROI Calculator

CPT (Cost Per Tap)

Amount paid per tap in ASA.

Click → Install (%)

What % of taps turn into installs.

Install → Paid (%)

What % of installs become paying users.

LTV (Customer Lifetime Value)

Revenue per paying customer over their lifetime.

Ad Spend Currency

Currency you're spending in for ASA.

LTV Currency

Currency your LTV is reported in.

Each row shows the max costs you can afford to maintain a certain profitability ratio.

Target LTV:CAC	Max CAC (USD / Ad Spend)	Max CPI (USD / Ad Spend)	Max CPT (USD / Ad Spend)