MarketMate Blog - App Store Optimization Insights

Dec 19, 2025 • MarketMate Team

App Store Keyword Optimization: The Complete Guide

Your iOS app disappears in search results while competitors rank first. The difference is app store keyword optimization. Learn systematic approaches to iTunes keywords optimization that targets the right mobile app keywords and places them strategically across App Store Connect metadata fields.

Dec 17, 2025 • MarketMate Team

Mobile App Localization: The Complete Developer's Guide

Your app ranks in the top 10 for English searches but invisible to 3 billion non-English speaking iOS users. Mobile app localization fixes this disconnect by adapting your app's interface, content, and metadata for users speaking different languages.

Dec 15, 2025 • MarketMate Team

Apple App Store Ranking Factors: The Complete Guide

Understanding how Apple ranks apps determines whether your app gets discovered or lost among millions of competitors. This comprehensive guide covers all 57 factors that influence your apple app store ranking, from keyword optimization to user engagement metrics.

Dec 10, 2025 • MarketMate Team

App Store Screenshots: The Complete ASO Guide

App store screenshots convert browsers into downloaders. Learn the exact technical requirements, optimal sizes for iPhone and iPad, and proven ASO strategies that turn product page visitors into downloads.